Last week i was taking a poke around the website of bierclub.de, thinking that it might be nice to join the club and have a monthly supply of probably mostly new beers to try; 9 beers and newsletters delivered to my door for €18.90 a month. I was also wondering why, in their 10 year history, there hasn't been a single non-German beer in the beer of the month.
It prompted me to send a message via the contact form on their website, just to ask a couple of questions before I parted with my hard-earned cash and signed up, even though the events they organise look fun. My message to them included my observation that the German beer world tended to be inward looking, and wondering what their membership, of apparently over 5000, thought of the micro revolutions and the broad range of styles available elsewhere.
I suppose if their remit is to promote German beer then fair enough, but I still have not received an answer (after seven days), so they clearly aren't all that interested in having new members, despite having handed out fliers in Copenhagen as Mr BeerNut informed me. In fact, Mr BeerNut predicted that I would get no response. So much for efficiency.
If a relatively large beer club such as this isn't interested in the goings on in the beer world outside of the national borders, then is this a reflection of the nation as a whole, or simply a result of their business case, and perhaps nice marketing for the German brewers?